Toddlers to Teens: Raising Financially Responsible Kids


Mom, I know this toy is expensive, but can’t you just use your card?

Kids have some pretty interesting ideas about what money is, how you use it, and how to earn it. In our age of bank accounts and credit and debit cards, understanding money is a much more complex concept than bills and coins. Children, especially younger children, might find it hard to understand that money is something you have to work for, save, and spend wisely – it’s not just a simple matter of swiping a card at the store.

If we don’t have money for that, let’s just go to the dollar store and get more.

Money can be a sensitive subject, even for adults to talk about with each other. Many parents aren’t sure how to talk to their kids about money and they may avoid the topic because they don’t know how to start the conversation, or because they assume it’s something kids will learn in school, as they get older.

Statistics show that children who have some form of financial education have higher savings rates and net worth and are more likely to display positive financial behaviors and dispositions. However, statistics overwhelmingly show that financial literacy is severely lacking in U.S. schools. Only 22 states require a high school course in economics, only 17 states require a high school course in Personal Finance, and a mere 5 percent of students claim to have learned about money from an educator.

Daddy, when you use your credit card, does the money come out of the air and into the cash register?

This lack of formal financial education leaves parents with the extremely important role of shaping their kids’ financial future. Talking to your kids early and frequently about money will help them learn financial habits that will set them up for a responsible and healthy financial future.

Our e-book will provide parents like you with some great age-appropriate information and activities for talking to your children about money at any age.

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