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*Disclaimer: This article is accurate as of the publish date June 24, 2014
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World Cup fever is raging around the globe, and everyone seems to be getting in on the action – including credit card giant Visa.
Visa has been a FIFA partner since 2007 with an agreement that extends all the way through 2022, and is one of only six global FIFA partners – with exclusive rights in the financial services product category for all FIFA World Cup activities. These competitions create economic benefits for host nations and provide Visa with an opportunity to build business for its clients and partners.
For this year’s World Cup, Visa adjusted its overall advertising strategy to emphasize digital marketing and social media. One prime example of Visa’s online presence during the World Cup is the popularity of a video game it offers that combines the fun of soccer with the importance of financial literacy.
Futbol Fuels Financial Literacy
Whether you call it “futbol” as most of the world does or use the American term “soccer,” everyone can agree that it’s a great sport. Another thing people around the planet have in common is that we are all mindful of our money, our buying power and our budgets. That’s why, for more than 10 years, Visa has been designing and providing free financial literacy programs throughout the world in order to teach individuals how to responsibly spend, save and budget.
Financial Soccer is a fun game representing the latest component of educational money management and lesson plans tailored for use at home or in the classroom. The game rolled out in 30 countries in the months leading up to the 2010 FIFA World Cup and is available in 10 different languages.
How the Game Works
Financial Soccer is a free, FIFA World Cup branded video game that combines the world's most popular sport with an award-winning financial literacy curriculum.The game challenges players to answer fast-paced, multiple-choice money management questions correctly to advance down the field for a chance to score a goal.
The game offers single player and head-to-head game play options and is being translated into 10 different languages. It can also be played at three different difficulty levels to cater towards children,teens and adults. Players will learn key concepts about saving, spending, budgeting and the wise use of credit and can be played online or downloaded as a free app for iPhones and iPads (inHD) on iTunes.
A revised edition of Financial Soccer will be available this year expanding the reach and languages included in the program. Additionally,Visa has partnered with state governments to co-brand and distribute free copies of the game to every high school in those states.
Play Financial Soccer During the World Cup
The game also includes companion classroom lesson modules for teachers who want to expand and reinforce greater financial learning. Each module features a narrative overview of the concepts to be taught, the goals and objectives of the lesson, and teaching notes to help educators structure their lessons. There is even a discussion section for teachers and students to talk through how the information learned would apply in real-life situations and an activity section for group exercises and quizzes. To get started, just visit the official website, financialsoccer.com.
*Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.
*The content in this article is accurate at the publishing date, and may be subject to changes per the card issuer.