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Many consumers want to support companies that show a strong commitment to customer service and to giving back and strengthening communities. Those who are fans of Discover Card will be interested to know that it has received two more awards, this time for the ease of use and navigation, and for promoting equal rights in the workplace.
#1 Keynote Scorecard Ranking
The Keynote Scorecard Award recognized Discover’s website as having earned and received the top overall score for customer experience in a recent study performed by Keynote Systems.
Keynote Systems is an innovator within the digital interactivity space, and the company counts many of the world’s most well-known brands as it's clients. For more than 20 years, Keynote has been in the business of monitoring the performance of online portals.
Keynote uses a ranking system based on responses from actual website users, to compile its Scorecard. To determine the winner of the award just bestowed upon Discover Card, for example, it gathered data and feedback from users who performed tasks on leading credit card websites.
- The top nine U.S. card issuers’ websites were evaluated on how well they met weighted criteria in four categories including Functionality, Ease of Use, Privacy & Security, and Quality & Availability. Discover’s website ranked #1 in the Functionality and Ease of Use categories.
- The scorecard also measured the issuers’ digital capabilities organized by five common user tasks: Get Card, Check & Pay Bill, Look Up Information, Get Service, and Value Added. Discover ranked #1 in the Get Service and Value Added Service tasks.
“Discover has incorporated a number of important ease-of-use features that make it stand apart from the competition in Keynote’s latest Credit Card Scorecard,” said Ben Rushlo, VP of Analytics at Keynote. “Among the ease-of-use, best practices that helped Discover.com come in first place is that the site now shows scheduled payments to be made toward the statement balance and provides a direct link to payment history on the secure site landing page.”
Human Rights Watch Best Place to Work
In early December Discover was also cited by the Human Rights Campaign as a “Best Place to Work for LGBT Equality.” The designation is part of the Human Rights Campaign’s Annual 2015 Corporate Equality Index. For the second year in a row, Discover earned a perfect score of 100 for advancing corporate practices, policies and benefits.
“Discover’s perfect score reinforces the value we place on our employees’ well-being and our emphasis on developing a culture that embraces diversity and inclusion,” said Discover’s CEO. “Supporting initiatives that provide a deeper understanding of diversity within our company not only help others learn from our differences, but contribute to Discover’s overall business priorities.”
About the Human Rights Campaign Award
Human Rights Campaign Foundation’s 2015 Corporate Equality Index (CEI) provides an in-depth analysis and rating of U.S. employers and their policies and practices pertinent to employees within the LGBT community. Ratings are determined by the number of criteria that are met by each company, such as employment benefits and non-discrimination policies. Businesses that achieve a rating of 100 percent in the report are recognized as “Best Places to Work for LGBT Equality.”
“In order to achieve a perfect score, a company has to show a deep and serious commitment to treating their LGBT employees fairly and equally on the job,” explained Human Rights Campaign President Chad Griffin. “Discover Financial Services not only meets these standards, it goes above and beyond the call of duty, making commitment to equality a fundamental aspect of its corporate values.”
* Editorial Note: This content is not provided or commissioned by the credit card issuer. Opinions expressed here are the author’s alone, not those of the credit card issuer, and have not been reviewed, approved or otherwise endorsed by the credit card issuer. This site may be compensated through the credit card issuer Affiliate Program.
*The content in this article is accurate at the publishing date, and may be subject to changes per the card issuer.
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