
Following other credit card companies, Target has tightened its credit criteria by reducing open lines and increasing the credit criteria to establish a new account. While the 2008 holiday season for retailers appears bleak, issuers like Target don't want to be hit with a double whammy - lower sales and losses on sales due to non-paying customers.
William Blair & Co. lowered their earnings estimates on Target based in part on the company's delinquency rate falling sharper versus companies like Citi Bank, Amex, Chase and Discover.